Greenely - Chief Commercial Officer

Client

Greenely

Role:

Chief Commercial Officer

Year

2022

Greenely - Chief Commercial Officer

Brief

Greenely were looking for a marketing orientated Chief Commercial Officer who understood how to scale consumer tech companies into new markets. A complete understanding of how to acquire customers across geographies, drive retention and increase usage on their platform.

Approach

Starting with a strategy to delve deeply into our Scandinavian network, the initial focus was centered around candidates with direct B2C experience that have led growth journeys with early-stage start-ups on multiple occasions. Following an extensive market mapping exercise, we embarked upon a very thorough screening and qualification process before introducing a shortlist of appropriate candidates to the stakeholders at Greenely.

Appointment

Appointments

Philip Eide
Philip led Foodora on a 20x growth journey, building on of the most dominant Nordic players in the delivery space. His understanding of how to expand into new markets and the customer economics involved in acquiring customers and building a consumer tech brand made him a perfect hire for Greenely. We have since been asked to lead on their Chief Product Officer (at offer) and Chief Financial Officer searches. ‍